Client

Puma

Project

Infrastructure optimization and global eCommerce experience

An alliance that boosted eCommerce

To remain a global leader in sports fashion, Puma needed a strategic partner like Crombie. A team that combined technical expertise with a deep understanding of their business, capable of tackling constantly evolving challenges.
With over 70 years of history, Puma is an iconic sports footwear, clothing, and accessories brand. It has a presence in more than 120 countries and is a leader in eCommerce and retail innovation. Its platform stands out in key markets such as the United States, the United Kingdom, Japan, and India, connecting with millions of users every day.

Key results from our collaboration

A 25% faster website

We improved the product detail page’s rendering and load speeds by 25%, optimizing the user experience.

Higher conversion rate

By improving the site speed, we helped decrease abandonment, and purchases grew.

A 99% uptime

During 2024, we guaranteed platform stability, ensuring its availability even during high-demand periods.

Delivery time reduced by 44%

We enhanced efficiency in troubleshooting and functionality delivery.

Stability during peak-demand events

We ensured optimal performance during key events such as Black Friday and Cyber Monday.

Scaling Puma’s global tech capabilities

The success of this project was rooted in a constant review of processes, a deep commitment to understanding Puma’s business, and an innovative approach. At Crombie, we continue working diligently to ensure Puma remains a global leader in sports fashion, guaranteeing its platform evolves in line with the market demands and the user’s expectations.

Tailored solutions rooted in business understanding

At Crombie, we combine innovation, a human-centered approach, and an unwavering commitment to results. We designed a comprehensive solution that not only enhanced Puma’s platform but also strengthened its capacity for global growth. We worked closely with the globally distributed team, ensuring effective communication and alignment at every stage of the project. Additionally, we leveraged advanced technologies to optimize infrastructure, introduce innovative functionalities, and deliver exceptional performance even during peak demand periods.

Strategic milestones that drove success

AWS to GCP migration

We consolidated the Puma infrastructure in Google Cloud Platform (GCP), making operations more stable, scalable, and efficient, ready to withstand global growth.

Advanced user analysis

Implementing Google Analytics 4 with encrypted events provided more precise insights about the user’s behavior.

Smart search filters

We added personalized attributes and adjustable price ranges to enhance the search experience.

More payment methods

We integrated Klarna Payments API in the US and implemented ambassador cards in Japan.

Optimized shopping experience

Tornabright slenders swoost in whispered harmonies, pThe UI improvements streamlined processes related to products associated with vouchers and gifts.ockwaver harnish trailford gleave sifting through plinthrow meadows of vernal spite.

Personalization for key markets

In India, users were enabled to personalize sports shirts with unique names and numbers.

Support and maintenance

We ensured stability and site performance, even during peak demand events such as Black Friday and Cyber Monday.

The tech stack behind the transformation

Crombie’s communication and responsiveness are excellent, and they have really knowledgeable staff working for them.

—

Jay Dinicola

Co-Founder, CEO

Fintech

Retail

Cross-Industry

Let's talk

Capabilities

Works