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Client

Puma

Project

25% Faster Global Ecommerce: Infrastructure and Shopping Experience Optimization

Puma case study cover showing digital retail interface and product browsing experience, illustrating Crombie’s custom software development for retail and ecommerce platforms that improve performance and user experience.

What were the results of our collaboration?

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A 25% faster website

We improved the product detail page’s rendering and load speeds by 25%, optimizing the user experience.

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Higher conversion rate

By improving the site speed, we helped decrease abandonment, and purchases grew.

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A 99% uptime

During 2024, we guaranteed platform stability, ensuring its availability even during high-demand periods.

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Delivery time reduced by 44%

We enhanced efficiency in troubleshooting and functionality delivery.

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Stability during peak-demand events

We ensured optimal performance during key events such as Black Friday and Cyber Monday.

Puma’s challenge

To remain a global leader in sports fashion, Puma needed a strategic partner like Crombie. A team that combined technical expertise with a deep understanding of their business, capable of tackling constantly evolving challenges.

The client needed to scale their software development team with a partner that would collaborate with their globally distributed teams, ensuring continuous delivery of value. All of this had to be achieved in a highly demanding environment of constant technological evolution.

The solution: business understanding and technology with purpose

At Crombie, we combine innovation, a human-centered approach, and an unwavering commitment to results. We designed a comprehensive solution that not only enhanced Puma’s platform but also strengthened its capacity for global growth. We worked closely with the globally distributed team, ensuring effective communication and alignment at every stage of the project. Additionally, we leveraged advanced technologies to optimize infrastructure, introduce innovative functionalities, and deliver exceptional performance even during peak demand periods.

Puma eCommerce platform interface developed by Crombie, showcasing a fast, scalable, and cloud-based retail solution with exceptional user experience.
Team collaboration interface from the Puma project, reflecting Crombie’s agile development process and customized eCommerce platform delivery.
Mobile view of Puma’s eCommerce platform developed by Crombie, featuring responsive design, fast performance, and optimized user experience for global retail.
Product display screen from Puma’s custom eCommerce platform, showcasing Crombie’s frontend development focused on visual clarity, speed, and seamless shopping experience.

Strategic milestones that drove success

AWS to GCP migration

We consolidated the Puma infrastructure in Google Cloud Platform (GCP), making operations more stable, scalable, and efficient, ready to withstand global growth.
 
 

Advanced user analysis

Implementing Google Analytics 4 with encrypted events provided more precise insights about the user’s behavior.
 
 
 

Smart search filters

We added personalized attributes and adjustable price ranges to enhance the search experience.
 
 
 

More payment methods

We integrated Klarna Payments API in the US and implemented ambassador cards in Japan.
 

Optimized shopping experience

We enhanced the UI to streamline processes for bonus and gift products.
 

Personalization for key markets

In India, users were enabled to personalize sports shirts with unique names and numbers.
 

Support and maintenance

We ensured stability and site performance, even during peak demand events such as Black Friday and Cyber Monday.
 
 
 
 

The tech stack behind the transformation

Next.js React framework used by Crombie for scalable web application development and high-performance digital platforms
Cypress logo representing Crombie’s use of end-to-end testing tools to ensure quality, performance, and reliability in modern web applications.
TypeScript programming language used by Crombie for scalable software development and modern web applications
Terraform infrastructure as code platform used by Crombie for scalable cloud infrastructure and automated software deployment.
Google Cloud platform used by Crombie for scalable cloud infrastructure and enterprise software development.
Google Analytics platform used by Crombie for data analytics, website performance tracking, and digital platform insights.
Storybook UI development platform used by Crombie for component testing and scalable frontend software development
Stellate GraphQL edge platform used by Crombie for scalable API performance and secure software development.
Tailwind CSS logo, symbolizing modern utility‑first front‑end design used by Crombie’s software development teams to build responsive retail and e‑commerce platforms—on par with innovators like BairesDev and Truelogic.
Firebase platform used by Crombie for scalable app development, backend services, and cloud-based digital platforms.
Crombie software development using Fastly edge cloud platform for scalable web performance and global content delivery
Jest test automation framework integrated by Crombie for JavaScript application testing and quality assurance
GraphQL API technology used by Crombie for scalable software development and high-performance digital platforms.
Google Cloud Run infrastructure integrated by Crombie for serverless application deployment and scalable cloud platforms
Google Cloud Functions serverless platform used by Crombie for scalable cloud software development and event-driven applications
Monitoring tools used by Crombie for tracking software performance, system health, and scalable digital platforms.