Client
Puma
Project
25% Faster Global Ecommerce: Infrastructure and Shopping Experience Optimization

What were the results of our collaboration?
A 25% faster website
We improved the product detail page’s rendering and load speeds by 25%, optimizing the user experience.
Higher conversion rate
By improving the site speed, we helped decrease abandonment, and purchases grew.
A 99% uptime
During 2024, we guaranteed platform stability, ensuring its availability even during high-demand periods.
Delivery time reduced by 44%
We enhanced efficiency in troubleshooting and functionality delivery.
Stability during peak-demand events
We ensured optimal performance during key events such as Black Friday and Cyber Monday.
Puma’s challenge
To remain a global leader in sports fashion, Puma needed a strategic partner like Crombie. A team that combined technical expertise with a deep understanding of their business, capable of tackling constantly evolving challenges.
The client needed to scale their software development team with a partner that would collaborate with their globally distributed teams, ensuring continuous delivery of value. All of this had to be achieved in a highly demanding environment of constant technological evolution.

The solution: business understanding and technology with purpose
At Crombie, we combine innovation, a human-centered approach, and an unwavering commitment to results. We designed a comprehensive solution that not only enhanced Puma’s platform but also strengthened its capacity for global growth. We worked closely with the globally distributed team, ensuring effective communication and alignment at every stage of the project. Additionally, we leveraged advanced technologies to optimize infrastructure, introduce innovative functionalities, and deliver exceptional performance even during peak demand periods.
Strategic milestones that drove success
AWS to GCP migration
Advanced user analysis
Smart search filters
More payment methods
Optimized shopping experience
Personalization for key markets
Support and maintenance
The tech stack behind the transformation















Want your company to grow like Puma?
At Crombie, we build custom software solutions for retail. Whether you are a global brand or just getting started, we can help you achieve your goals.