The Digital Enterprise Show (DES) was Europe’s premier event for digital transformation, technological innovation, and artificial intelligence. From June 10–12, DES Málaga 2025 brought together thousands of executives, experts, and leading companies to share insights and showcase the latest trends. Crombie was networking, exhibiting, and reaffirming its commitment to innovation and enterprise digitalization.
This event highlighted disruptive technologies that are redefining how companies operate. The standout trends were responsible artificial intelligence, quantum computing, data governance, and cybersecurity. Below, we dive deeper into each of these key areas.
Responsible and applied Artificial Intelligence
Practical and mature AI
At DES Málaga 2025, Artificial Intelligence (AI) was showcased as a mature, solution—oriented technology. Speakers emphasized the transition to smaller, more efficient, domain-specific models. This evolution enables organizations to implement AI more rapidly and at a lower cost.
Generative and Agentic AI
The advancement of generative AI and the emergence of agentic AI were central themes. These cutting-edge technologies integrate with blockchain, the Internet of Things (IoT), and extended reality, creating smarter, more autonomous digital ecosystems.
Transparency and Regulation
Speakers underscored the importance of transparency and the need for balanced regulation. Such regulation aims to protect users and ensure ethical development without impeding technological innovation. This responsible approach is key to building societal trust.
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Quantum Computing and Its Impact on Digital Transformation
Role of Quantum Computing
Quantum computing was a headline technology at the event. Moreover, it was presented as capable of revolutionizing sectors such as justice, cybersecurity, and urban planning, thanks to its ability to process large volumes of data both rapidly and accurately.
Public Investment in Disruptive Technologies
The Spanish government announced an €800 million investment in quantum technologies and artificial intelligence. As a result, this initiative seeks to foster strong tech ecosystems and help SMEs adopt new technologies.
Data Governance and Data Quality
Smart data management
In fact, data governance and public data quality were central themes. Moreover, it was emphasized that public data should be accessible, as long as its security is guaranteed. Therefore, smart and responsible data management is essential for both competitiveness and social trust.
Data integration and multicloud
Technology providers presented advanced solutions for integrating data in multicloud environments. These tools enable companies to make faster, data-driven decisions, improving their responsiveness in dynamic markets.
Cybersecurity
Growing relevance of cybersecurity
Cybersecurity has become an essential pillar of digital transformation. The solutions on display ranged from critical infrastructure protection to cloud security and digital identity management.
Success stories in cyber protection
Leading companies showcased innovations in digital identity and cyber protection. Anticipating increasingly sophisticated threats is vital to safeguarding digital assets and maintaining customer and user trust.
Highlights of the Digital Enterprise Show
Highlighted innovations included hightech simulators, AIdriven sports applications, and AI enabled document management tools. In addition, exhibitors demonstrated personalized learning assistants and virtual-reality-based medical rehabilitation systems.
Conclusion
DES Málaga 2025 reaffirmed that artificial intelligence, quantum computing, and cybersecurity are the key drivers of digital transformation. The maturity of AI and the emphasis on responsible regulation were the event’s central highlights. After engaging with numerous experts and digital transformation enthusiasts, Crombie reaffirmed its commitment to innovation and the adoption of new technologies.
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