MarTech Innovation & Growth Acceleration

In a market where results and personalization define success, combining technology and marketing is key to scaling and building loyalty.

That’s why at Crombie, we connect MarTech platforms, data, and creativity to automate journeys, optimize campaigns, and turn every interaction into an opportunity for sustainable growth.

The Challenges We Tackle

Lack of integration between marketing systems and business data

Challenges in scaling personalized content

Low ROI on paid channels due to poor segmentation and automation

Difficulty in measuring and attributing results in complex journeys

Fragmented campaigns lacking omnichannel coordination

Software solutions aligned with your industry

CDP + Modular DXP

We integrate transactional data with modular platforms to personalize content, journeys, and digital assets across all channels.

Predictive Analytics and Propensity Modeling

We implement predictive models that anticipate behaviors, optimize budgets, and improve marketing decision-making.

End-to-End Automation and Viral Loops

We design automated flows and referral mechanisms to acquire, retain, and grow customers in a multichannel way.

Digital Experience Platform (DXP)

We orchestrate digital experiences through CMS, DAM, and personalization, with a composable and API-first approach.

AI-Powered Content Generation

We automate the creation of visual and written content with AI, optimizing campaigns, landing pages, and digital assets.

MarTech Innovation & Growth Acceleration Use Cases

Dynamic Campaign Personalization in Retail

We deploy systems that adapt messages, offers, and recommendations in real time based on each user’s behavior.

Onboarding and Financial Education Automation in Fintech

We implement personalized journeys and adaptive education to improve retention and engagement from day one.

Attribution Models and Budget Optimization

We build dashboards that measure the real impact of each channel and optimize marketing investment distribution.

Referral Platforms and Viral Loops

We design automatic referral programs to boost organic acquisition and exponential growth.

Recent Pilots and Exploring

From our Center of Excellence, we run pilots with internal teams and clients to test real solutions and measure their impact before scaling. These initiatives take place in real-world environments, alongside leading clients in the financial and retail sectors. References are available under NDA.

Composable CDP for Regional Retail

We deployed an architecture that integrates data sources, segments audiences, and personalizes omnichannel campaigns in real time.

Automatic Landing Page Generation with AI

We developed engines that create and update personalized landing pages for multi-segment campaigns, improving conversion rates.

Predictive Attribution Model for Fintech

We created dashboards that assign value to each touchpoint, enabling agile investment and growth decisions.

Benefits

Higher Conversion and Loyalty

We personalize experiences and automate campaigns to maximize every touchpoint.

Comprehensive Measurement and Continuous Optimization

We implement attribution and performance dashboards to adjust your strategy in real time.

Omnichannel Scalability

We orchestrate your digital presence across multiple channels and devices, ensuring consistency and performance.

Marketing Savings and Efficiency

We automate processes and optimize ad spend so you can achieve more with fewer resources.

Real-time Segmentation and Action

We apply advanced analytics to segment audiences and trigger automated campaigns based on behavior.

Our differentiators

End-to-end Vision in MarTech and AdTech

We integrate data, creativity, and technology into one seamless strategy, with no silos or dependencies.

Proven Experience in Omnichannel

We deliver solutions for leading companies in retail, fintech, and beyond.

Maturity and Acceleration Frameworks

We apply our proprietary models to assess, scale, and optimize your MarTech stack.

Platform-Agnostic Approach

We always choose the technology that best fits your business, ensuring integration and evolution.

Pinpoint

Multichannel campaign automation and real-time engagement analytics.

S3 + Lambda

Secure digital asset storage and automatic triggers for personalized campaigns.

Comprehend

Sentiment analysis and content categorization with AI for advanced personalization.

BigQuery

Integration and analysis of large-scale customer and campaign data for predictive insights.

Analytics 4

Advanced real-time monitoring of conversions, audiences, and omnichannel journeys.

Data Studio

Interactive dashboards for campaign performance and attribution.

Flexible and Scalable Hiring Models

Capacity-Based

We provide a dedicated team, fully committed to your project from start to finish. We ensure continuity, understanding of your backlog, and scaling quickly to help you move forward without friction

Fixed Price

We offer you a fixed price that covers the entire scope and deliverables defined after a thorough discovery phase. Together, we define each milestone and delivery date, giving you full cost and deadline certainty. Perfect for projects with well-defined requirements, where predictability and risk management are key.

Fixed Price per Sprint

You pay a fixed amount for each agreed sprint, with clear objectives and deliverables. Maintain financial control in every iteration without sacrificing Scrum’s agility. Ideal for mature teams seeking visibility on investment and flexibility to reprioritize.

Time & Materials

You only pay for actual hours worked and resources used. Gain full flexibility for exploration, maintenance, or prototypes without long-term commitment. A great fit for early-stage exploration, one-off support, or evolving projects with variable reach.