Client
Elit
Project
From phone-based service to an ecommerce platform driving over 80% of total sales
Collaboration Results
+80 % Online Sales
The ecommerce platform became the company’s main sales channel, solidifying its digital transformation.
Automation
Full integration with Elit’s ERP was achieved via APIs, streamlining order flow, inventory, and warranty management.
Tech Scalability
A new JavaScript-based architecture boosted speed, stability, and scalability.
Elit’s Challenge
Elit is one of Argentina’s leading wholesale tech distributors. With a broad national client network, its commercial model relied heavily on phone, in-person, and rep-based sales.
Elit approached Crombie seeking to digitize its sales channel to deliver faster, more efficient, and always-available customer service. They also needed a scalable platform that could support future growth and integrate seamlessly with existing internal systems.
The Solution: Business Understanding and Technology with Purpose
Crombie supported Elit through the full design, development, and implementation of its ecommerce platform. The project evolved over more than a decade of collaboration, blending strategic vision with continuous tech upgrades.
The team launched two versions of the site throughout the transformation, each adding new layers of automation and connectivity. This shift enabled Elit to move the majority of its sales to the ecommerce platform.
Key features and project milestones
ERP Integration
Bidirectional APIs were developed to sync inventory, orders, and customer data in real time—automating daily operations.
Optimized Payment Flow
A custom module connected online payments with the ERP, ensuring traceability and automatic reconciliation from purchase to invoicing.
Tech Upgrade
The team migrated the platform to a modern JavaScript environment, significantly improving speed and reliability.
Cloud Infrastructure
Hosting on AWS was implemented for enhanced performance and availability.
Ongoing Support
Over a decade-long partnership ensured constant improvements and updates.
The Tech Stack Behind the Transformation
