Client
La Serenísima
Project
From B2B to B2C in Record Time: 50% Less Time-to-Market with a Digital Platform and Integrated Logistics
What were the results of our collaboration?
50% less time-to-market
Crombie delivered in just 2 months a project that normally takes 4 to 6. As a result, La Serenísima entered the market faster and began generating results from day one.
95% of orders delivered on time and in full
Integrated logistics provided reliable and consistent service, strengthening customer trust in the new online channel.
Increased sales
La Serenísima easily boosted conversions through its new sales channel.
New B2C business model
A successful transition to the retail model was ensured, maintaining business continuity and reaching new customers.
Higher satisfaction
The ease of online shopping and home delivery improved the customer experience.
La Serenísima’s Challenge
La Serenísima, an Argentine company with over 90 years of experience in producing and selling food products, faced an unprecedented challenge with the arrival of the COVID-19 pandemic: the urgent need to shift its business model from B2B to B2C.
Until then, its commercial strategy was focused exclusively on distributors. As a result, customers had no direct access to the brand’s products. This critical situation forced La Serenísima to diversify its approach. In record time, it needed to build a new distribution chain to deliver products directly to households.
The solution: business understanding and technology with purpose
To meet this challenge, we at Crombie developed an ecommerce platform integrated with billing and logistics systems. The new doortodoor distribution system enabled an accessible, convenient, and secure shopping experience for consumers. This ensured business continuity and addressed the new market demands.
