Client
Quillo
Project
From a Free Platform to an Ecosystem of Inclusion and Learning Built on Paywalls and Subscriptions
What were the results of our collaboration?
Improved user experience
Significant enhancements were implemented to enable smoother and more efficient navigation.
New business model
The platform began transitioning to a subscription-based model, unlocking new revenue opportunities.
Quillo’s Challenge
Quillo is a U.S.-based company that, for over a decade, has connected communities of people with disabilities, their families, and healthcare professionals through two digital products: MyQuillo, for end users, and Quillo Pro, tailored for organizations.
With MyQuillo, the value lies in short, accessible videos that foster belonging, inclusion, and learning. Initially launched as a service funded through waivers or state-specific programs, the platform needed to evolve into a subscription-based model to ensure broader access and long-term sustainability. At the same time, it required key improvements to enhance performance and overall user experience.
The solution: business understanding and technology with purpose
At Crombie, we partnered with Quillo to deliver a comprehensive transformation plan. On the one hand, we strengthened the platform’s technological foundation to improve stability, performance, and user experience. On the other hand, we designed a monetization architecture for MyQuillo—integrating secure payment systems and refreshing the brand’s digital identity to support the shift to a sustainable subscription model.
Key features and project milestones
Optimized Video Processing
Load and playback times were significantly reduced, improving the audiovisual experience on both web and mobile.
Paywalls and Subscription Model
New revenue streams were enabled through Quillo Connect memberships.
User Roles and Custom Permissions
Experiences were segmented based on user types.
Payment Integration
Secure, reliable payments were ensured through Apple Pay and Stripe.
Dynamic Front End
Quillo’s content and functionality adapt dynamically to each user profile.
