Client
Recreo
Project
The Big Data and Geolocation Platform that Transformed the Tourism Experience for 17 Million People
What were the results of our collaboration?
17.5 million reachable residents
Recreo became a key tool to promote culture, tourism, and the local economy in Buenos Aires Province, the most populous region in Argentina.
100,000+ downloads
The app surpassed 100,000 downloads on Google Play, making it one of the most successful tourism solutions in the country.
99.9% uptime
Recreo’s infrastructure remained fully operational even during peak provincial demand.
Challenge
The Ministry of Production, Science, and Technology of Buenos Aires Province, Argentina, needed an efficient digital channel to bring cultural and tourism offerings from its 135 municipalities closer to citizens. The challenge was to integrate diverse information into a simple, accessible, and reliable experience—one that could scale and remain sustainable over time.
The solution: business understanding and technology with purpose
To address the Ministry’s needs, we at Crombie developed “Recreo,” a mobile app and website that allowed citizens to discover events and cultural offerings across the province. In doing so, we integrated the tourism options from all Buenos Aires municipalities and made them available to its 17 million residents.
Key features and project milestones
Centralized admin dashboard
A control panel was developed for municipalities to update information in real time. This enhanced operational efficiency, reduced administrative costs, and accelerated content updates.
Geolocation
The platform displayed personalized content based on user location, making it easier to discover nearby spaces and activities.
Exclusive discounts and benefits
We integrated a system of special promotions and perks to encourage platform usage, support local consumption, and strengthen ties between citizens and regional businesses.
Big Data
The platform was connected to Big Data tools that gave administrators real-time insights. This enabled more accurate decision-making and allowed dynamic adjustments based on citizens’ interests and needs.
Tailored experiences for each user
Each user created a profile with preferences, enabling personalized recommendations and easier access to local events, locations, and tourism perks.
Intuitive design and optimized user experience
Recreo was designed with a mobile-first approach and smooth navigation, offering an intuitive and accessible experience for all types of users.
The tech stack behind the transformation
