7 Personalization Strategies for Retail Companies: How to Use AI and Big Data to Enhance the Customer Experience

Personalization is the key to success for retail companies. In a world where customers expect unique and relevant experiences, this ebook is the practical guide you need to help your brand stand out—and better understand the sector’s challenges and opportunities. This material is designed for marketing and ecommerce leaders, CMOs, and CCOs looking to increase conversion and retention. You’ll discover the most widely used strategies for transforming the customer experience, including AI-powered product recommendations, advanced segmentation, dynamic pricing, and personalized promotions. You’ll also learn how to leverage predictive analytics, intelligent chatbots, loyalty programs, and how to integrate an omnichannel experience to build a more profitable business.