User retention in financial products: How to build experiences that foster customer loyalty
User retention in financial products is one of the most complex and underestimated challenges when scaling a fintech platform. Maintaining a strong user relationship takes more than a polished interface or an optimized funnel in an environment where customer acquisition costs (CAC) are rising and switching costs are falling. The customer experience must be built […]
Web3 user experience: a new paradigm for enterprises and their solutions
The Web3 user experience is driving a paradigm shift that redefines how digital products are conceived. For decades, centralized platforms like Google, Amazon, and Facebook dominated the customer experience, offering standardized services while capturing value without returning control to users. Today, decentralized technologies are paving the way for a new model. One where users are […]
Chatbots in Retail: 4 Ways They Improve Customer Experience
Chatbots in retail are transforming the customer experience by providing fast and efficient support. Powered by artificial intelligence, these virtual assistants allow companies to deliver uninterrupted and highly personalized service. They also facilitate brand interaction, streamline responses, and optimize communication with customers. With their ability to respond in real time, chatbots enhance every touchpoint in […]
AWS Security: tips for securing cloud infrastructure
AWS security focuses on protecting data, systems, and assets as a priority. Through a robust platform, the cloud implements measures that ensure operational efficiency and an excellent customer experience. However, it is important to understand and properly apply the principles and tools available to maximize protection and avoid threats. Here are 4 essential tips for […]
How to improve the customer experience through UX/UI design
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How the customer-centric approach drives innovation
In today's world, the idea that "the customer is always right" has evolved into a deeper and more strategic concept: the customer-centric approach. Once predominant in B2C companies, this approach has proven equally essential in the B2B realm, especially in sectors where technology and innovation are key drivers. In an environment where digitalization constantly redefines […]