The End of Mass Email: How Hyper-Personalization in Retail Drives Higher Sales
Hyper-personalization in retail is the new standard for innovation and business strategy. Mass email is now a relic of the past. Today’s customers expect a unique and relevant experience, and Artificial Intelligence is the technology making it possible. It’s no longer a luxury; it’s a key driver of business growth. In this article, we’ll show […]
Crombie at the Mobile World Congress 2025: innovation, technology, and strategic connections
This year, Crombie takes a major step forward in its growth. For the first time, we will have our own booth at the Mobile World Congress 2025, the world’s most important technology and connectivity event. From March 3rd to 6th at Fira Gran Via – Barcelona, we will showcase our Empathy—Driven Business approach—one that integrates […]
The Empathy-Driven Business Model
The Empathy—Driven Business model redefines innovation and business strategy by placing empathy at the center of every operation. Developed by Crombie, this approach blends human understanding with cutting-edge technology to deliver sustainable and impactful solutions for all stakeholders — clients, employees, partners, and society as a whole. Beyond Traditional Models The empathy—driven companies overcome the […]
Data analyst: a top 3 role for data-driven growth
The exponential growth of data in companies has led to new specialized roles. These include data analyst, data architect, and data engineer. While their responsibilities may overlap, each plays a key role in turning data into business value. This evolution supports a core need in innovation and business strategy: transforming scattered data into clear decisions. […]
Crombie in Spain: How we drive innovation through multiple partnerships
Crombie's headquarters in Spain continues to expand through key relationships with players across Europe. With our Managing Director for Europe, Milton Nieves, we seek to become a technology hub that drives innovation and business strategy worldwide. In this journey of building valuable relationships, sharing knowledge, and providing solutions through technology, Alicia and Milton have established […]